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Online Spending for Commercial Real Estate Marketing Reaches $2.9 Billion

Published Monday, May 18, 2009

Spending for online commercial real estate marketing is projected to reach a record $2.9 billion in 2009, according to Williamsburg, Va.-based media research firm Borrell Associates Inc. That represents a substantial increase from the previous record of $2.5 billion in 2008, according to Borrell. The figures document the trend toward increased use of the Web as a marketing tool. Nearly half of all spending for commercial property marketing last year, 48%, was allocated online, Borrell reports. That includes e-mail marketing and spending for property-related Web sites. “This is for both brokers and owners,” says Cary Brazeman, ...

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