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Apartment owners embrace software technology to drive revenue and services

Borrowing a page from the airline and hotel industries, Post Properties is buoying its bottom line with a high-tech innovation that’s fairly new to the apartment business — revenue management software. By applying technology to the rent-setting process, the Atlanta-based REIT (NYSE: PPS) has seen rental revenue rise at least 2% throughout its expansive portfolio. Like Post, a growing number of apartment owners and managers are eying technology as a way to pump up profit and customer satisfaction, from revenue management software to online rent payments to high-tech amenities. The past five to seven years have witnessed much ...

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