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Site Selection: The Secret Sauce

Published Tuesday, May 01, 2007

Marco's Pizza is hungry for a bigger slice of the $37 billion U.S. pizza industry. By the end of 2011, the Toledo, Ohio-based chain of pizza restaurants plans to operate 1,500 store locations in 40 states. If it achieves that objective, Marco's Pizza would catapult to the top five among U.S. pizza chains, based on the number of stores now open among its competitors. Those rivals include Pizza Hut Inc., which dominates the industry with more than 6,000 stores in the United States. In mid-April, Marco's comprised nearly 160 stores in eight states, with about 30 more locations ...

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