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ULI Fall Meeting: Developers, Retailers Trying to Hone in on Creating Experiences

Published Monday, November 08, 2004

With the growth of the Internet, the influx of new competitors from overseas and the spreading dominance of Wal-Mart into more phases of the business, retailers are struggling to find new ways to reach and retain customers. But that is easier said than done. With the proliferation of ways in which consumers get their information, reaching desired customers is becoming more difficult. "We’re going from mass marketing to ‘me’ marketing," said Alex DeMeo, president of retail consulting firm Loyalty Exchange, at a panel at ULI’s Fall Conference in New York City. "Mass marketing used to be about reaching ...

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