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Hilton Garden Inn is Fastest Growing Brand in the Family

Published Friday, April 01, 2005

Long a dominant player in the full-service business and leisure hospitality sector, Hilton Hotels Corp. is relaunching an upscale brand in the limited-service segment that appeals to consumers and offers developers a less costly alternative to building full-service hotels. The Hilton Garden Inn brand is on a major roll. Hilton plans to increase the number of Hilton Garden Inn locations from 220 to 350 by the end of 2007. The 16-year-old brand is already roughly about the same size as the full-service Hilton hotel chain, which includes some 230 hotels. “By the end of the year we'll have ...

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